Next Gen
Gen X, Gen Y, Gen Z... Who's Next?

Who is the new generation? Jean Twenge assigns them a witty name and dives into the nuances of this unknown group, listing the challenges they will face and the impact of the pandemic on them.

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Generations are the most divided that they’ve been since the 1960s. Technological change is impacting each generation more and more, raising questions about how the next generation will function. Jean Twenge's cross-generational research concluded surprising distinctions between each demographic.

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